The Way Robert Louis Stevenson Uses Literary Techniques in...

The Way Robert Louis Stevenson Uses Literary Techniques in Dr Jekyll and Mr Hyde The Strange Case of Dr Jekyll and Mr Hyde is a novella that was written an 1886 and has gone down in history as one of the most famous works of gothic horror fiction. The term Jekyll and Hyde personality is used in society today to depict someone with a dual personality who is a kind of schizophrenic, describing someone who lives a double life of outward morality and inward iniquity. At the time when the book was written, Victorian society on the surface was extremely civilised and was dominated by strict codes of conduct, polite manners and repressed sexuality. Great social emphasis was placed on duty and†¦show more content†¦Stevenson saw that all around England, although the upper classes gave the appearance of outward respectability citizens, there were many dark secrets hidden behind a faà §ade of decency. He hinted at the fact that even the higher classes in society felt less compelled to uphold the rules expected of them. The linguistic devices employed by Stevens on create an unusual atmosphere that surrounds the story. This atmosphere gives a feeling of controlled suspense that gradually builds up a sense of horror and destruction. This is achieved through a slow accumulation of dark and decaying descriptions, beginning with sinister block of building marks of prolonged and sordid negligence and Tramps slouched into the recess. Although there are many facts relating to the duality of the nature of the human race, the full extent of this only becomes obvious at the end of the book for example when Jekyll admits I was slowly losing hold of my original and better self and becoming slowly incorporated with my second and worse. By using this duality of human nature, shown when Jekyll says man is not truly one but truly two, this shows us that the characters in the text on the outside can be quite respectable and polite and on the inside Stevenson uses subtle language such as drank gin when he was alone (referring to Utterson) toShow MoreRelated How Does Robert Louis Stevenson use literary techniques to illustrate2496 Words   |  10 PagesHow Does Robert Louis Stevenson use literary techniques to illustrate the social, historical and moral points he is trying to make in Dr Jekyll and Mr Hyde? Throughout the Novella, ‘Dr Jekyll and Mr Hyde’, the author Robert Louis Stevenson uses a wide range of literary techniques in a skilful and sophisticated way to help achieve his effects and put his points across. Stevenson’s unique use of language is vital to the success of the Novella, with the structural and linguistic devices playingRead More Analysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson2888 Words   |  12 PagesAnalysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson In an attempt to consider the duality tale, one narrative inevitably finds its way to the top of the heap as the supreme archetype: Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde. Immense disagreement permeates the pages of literary criticism relevant to the meaning of the story. Yet, for all of the wrangling focused on the psychology, morality, spirituality, and sociality of the story, itRead More Stevenson and Conrad: The Duality of Human Nature 1793 Words   |  8 Pagesopposed the traditional way of perceiving religion. Candyce Klin author of â€Å"Darwinism as A Cultural Issue†, states that The Origin of Species proposed the theory that all living creatures had to compete within their own preconditions in order to survive. This may be why the controversial issue of the duality of human nature has been found at the heart of many Victorian works. The theme of the duality of man can be found in the works of two famous English authors, Robert Louis Stevenson and Joseph ConradRead More Robert Louis Stevenson was born November 13, 1850 in Edinburgh, Scotland1906 Words   |  8 PagesRobert Louis Stevenson was born November 13, 1850 in Edinburgh, Scotland Throughout his childhood, he suffered chronic health. A Study of Robert Louis Stevenson’s use of settings, characters and symbolism in ‘The Strange Case of Dr Jekyll and Mr Hyde’. Robert Louis Stevenson was born November 13, 1850 in Edinburgh, Scotland throughout his childhood; he suffered chronic health problems that confined him to bed. He lived in constant fear of death and some people believe that this was whereRead More Good and Evil in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson4276 Words   |  18 Pagesand Evil in The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson Throughout the story of â€Å"The Strange Case Dr Jekyll and Mr Hyde†, the author, Robert Louis Stevenson, presents his idea of the duality of man- where we all have a dark, wicked side within us, where evil is held in waiting to surface, but we hide it away, we pretend it does not exist, and we keep it tame. He presents this idea by using two protagonists, Dr Jekyll and Mr Hyde, who are actually the same personRead MoreStevensons Use of Literary Techniques in The Strange Case of Dr Jekyll and Mr Hyde2427 Words   |  10 PagesStevensons Use of Literary Techniques in The Strange Case of Dr Jekyll and Mr Hyde Robert Louis Stevensons Dr. Jekyll and Mr. Hyde tells of how a scientist abuses his knowledge so that he can become another being but the double he becomes is one that cannot be directly blamed for his crimes and actions. Throughout the story Stevenson uses many different literary techniques to convey how the characters feel. These can be categorized into many different themes: theRead MoreComparrison of Dr Jekyll and Mr Hyde, and the Picture of Dorian Grey1946 Words   |  8 PagesThe term gothic fiction implies a British literary genre from the late eighteenth, and early nineteenth century. The modernized term seems to have been generalized into anything that is dark, gloomy, or depressing. Gothic novels often time posses an emphasis on portraying the terror, a prominent use of supernatural circumstances, the presence of highly stereotyped characters, and the attempt to display techniques of literary suspense. There are also other parallels among this vastly popular genreRead More Considering The Strange Case of Dr. Jekyll and Mr. Hyde as an Effective Representation of Evil3122 Words   |  13 PagesConsidering The Strange Case of Dr. Jekyll and Mr. Hyde as an Effective Representation of Evil The Strange Case of Dr. Jekyll and Mr. Hyde, originally published in 1886 by Robert Louis Stevenson, arguably remains a popular novella even today because of its representations of evil and themes concerned with evil such as morality. Originally written for a Victorian audience, the text follows the conventions of the time - for example, the Georgian style of introducing andRead MoreRobert Louis Stevensons Dr. Jekyll and Mr. Hyde2662 Words   |  11 PagesRobert Louis Stevenson, the author of this novella has written it very cleverly, with certain techniques used that have a greater impact on the reader and ones that make it more than just any thriller/shocker. Every novella has a purpose to it and so does this story, the purpose of this novella has been made to narrative the reader and it is quite clearly reflecting the genre of the thriller/shocker. As well as this the novella has been made as a shilling shocker which depends on sensationalism andRead MoreVictorian Novel9605 Words   |  39 Pagesthat aspect is change. Nearly every institution of society was affected by rapid and unforeseeable changes.  As some writers greeted them with fear and others embraced the progress, this essay will guide a reader through an important era in English literary history and introduce with the voices that influenced its s hape and development. It was the novel that was the leading form of literature in the 19th century England. The term ‘novel’ itself was a simple narrative form, which in opposition to its

Reflective Thinking A Component Of Critical Thinking

Reflective thinking: a component of critical thinking Critical thinking is considered as a higher level of reflective thinking that involves us becoming more aware of why we perceive things, the way we feel, act and do† (Phan, 2009). As the demand increases for students to demonstrate course material through hands on application, it is imperative for students to acquire clinical competency and effective critical thinking and decision-making skills. Through the use of HPS, students are offered a sequence and set of instructional practices that create conditions for practice in a mock work world. For example, experiential learning opportunities such as the High Fidelity Simulation (HFS) enhanced lab activity, and increased the student’s ability to synthesize critical content (Alfred Fountain, 2009). These integrated lab activities provide a learning environment where students do self-exploration and share ideas and viewpoints with peers in small groups. Students receive feedback through debriefing about their practice and the experience offers multiple opportunities for corrective practice and critical reflection (Elfrink, et al., 2010). Reflective thinking is a part of the critical thinking process referring specifically to the processes of analyzing, evaluating, and making judgments about what has happened. According to Teekman (2000) reflective thinking is, â€Å"the artistry of combining a professional repertoire with current clinical problems to invent uniqueShow MoreRelatedCritical Thinking And Learning Are Interrelated Lifelong Processes1631 Words   |  7 Pagesâ€Å"Thinking and learning are interrelated lifelong processes† (Institute, 2013). The knowledge and every day experiences gained in the nursing profession, help nurses’ to make thoughtful and appropriate decisions. Nurses are constantly involved in making decisions within their practice. These decisions are constantly affected by situations where there is no single or absolutely correct response, therefor critical thinking, reflective practice and analysing in health are three of the key components forRead MoreCritical Thinking . Crit ical Thinking Is A Major Component862 Words   |  4 Pages Critical Thinking Critical thinking is a major component of the nursing process. Critical thinking is define as, â€Å"that mode of thinking—about any subject, content, or problem—in which the thinker improves the quality of his or her thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them† (Paul and Eder, 2012). Nurses who critically think about their patients have a better chance of solving the patient’s problems quickly and successfullyRead MoreReflective Essay : Critical Thinking And The Importance Of Thinking901 Words   |  4 PagesReflective Essay Thinkingï ¼Å' for a person it can be a simple process to reflect or consider something. However, thinking critically is more difficult do. It demonstrates the ability of a person to be reflectively engaging and independent thinking. Critical thinking means how well a persons ability to think clearly, logically and intelligently about what to do or what to believe. In the essay following, I will include a detailed explanation of what critical skill is and clearly evaluate the importanceRead MoreReflective Essay : Reflective Practice Theoretical Essay1732 Words   |  7 PagesReflective Practice Theoretical Essay Introduction(300) Rolfe (2011) state that reflection is a mental process which include thinking, feeling, imagining and learning about what was happening in the past and which could be considered as a personal experience. Reflection is a continuous debate on what might have happened differently and if this could affect differently the present and the future regarding the outcome if is positive or negative. Experience underpin the process of reflectionRead MoreFirst Year Students Need Their Fundamental Study Skills to Make the Necessary Adjustments to Achieve Their Successful Journey at University1351 Words   |  6 Pagesthesis of my essay is first year students need their fundamental study skills to make the necessary adjustments to achieve their successful journey at university. The main points that will be outlined in this essay are the importance of becoming a critical thinker, verbal skill linked with academic writing and note taking skill is related to referencing skill. First year students need their fundamental study skills to build the necessary adjustments to be successful at university. Before IRead MoreHow Critical Thinking and Ethics Affect My Life Essay994 Words   |  4 PagesHow Critical Thinking and Ethics Affect my Life? Heather H. Hubbard Bryant amp; Stratton College Philosophy 250 Mr. Christopher Schwab October 19, 2011 How Critical thinking and Ethics Affect my Life. For this paper I was asked how critical thinking and ethics will affect my career as both a student and a professional, in order to answer that question I must first answer the question of what is critical thinking and ethics. One thing that is certain about success in any and all aspectsRead MoreReflection And How It Aids Professional Development Within Nursing917 Words   |  4 Pagesthe field of nursing to utilise reflective journalling to critically analyse certain experiences and reflect on how they made them feel and react. This involves looking deeper into a particular experience and deciding what was good, what was bad and what would be a better course of action if they were to re encounter it in the future. The purpose of this essay is to critically analyse the concept of reflection journalling and to find out if it an essential component to nursing practise in the transitionRead MoreManacct12309 Words   |  50 Pagesas variable are actually curvilinear.   TRUE    AACSB: Reflective Thinking AICPA BB: Critical Thinking AICPA FN: Measurement Bloom s: Comprehension Learning Objective: 1 Level: Easy    2.  A cost that is obtained in large chunks and that increases or decreases only in response to fairly wide changes in the activity level is known as a step-variable cost.   TRUE    AACSB: Reflective Thinking AICPA BB: Critical Thinking AICPA FN: Measurement Bloom s: Knowledge Learning Objective:Read MoreEssay on Critical Incident1728 Words   |  7 PagesWithin this essay, the author will reflect on a critical incident using a reflective model. In order to guide the author undertake this reflection, Johns (2002) reflective model will be utilised. As the first stage of Johns reflective model asks for the description of the event, the descriptive part will be attached (see appendix A). In accordance with the NMC Code of Professional Conduct (2008) the names of the individual involved have been changed using pseudonym in the form of James, JenniferRead MoreThe Importance Of Reflection And How It Aids The Professional Development Of A Newly Graduated Nurse1622 Words   |  7 PagesHowever there may be potential barriers when trying to make judgements about a students inner most thoughts and personal experiences. The purpose of this essay is to critically analyse the concept of reflection and to find out if it is an essential component to nursing practise in the transition from student nurse to graduate registered nurse. This paragraph is about the concept of reflection and how it aids the professional development of a newly graduated nurse. To do this, we first have to understand

Definition and Examples of Pet Phrases in English

Pet phrase is an informal term for an expression frequently used by an individual in speech and/or writing. A pet phrase may be widely known (a clichà ©, for instance) or peculiar to the individual who employs it. Examples and Observations [In the 1955 movie Kiss Me Deadly] Va-va-voom! Pretty pow! is Nick the Greeks running-gag description of Hammers sports car engines, connoting both their sexual potency and explosive potential (Nick removes two bombs from the Corvette).(Vincent Brook, Land of Smoke and Mirrors: A Cultural History of Los Angeles. Rutgers University Press, 2013)Shed work as an insurance saleswoman, save up a tidy sum of money, enjoy her days off, gazing at herself in the mirror of some brand-name stores. Who I really am . . . Who I really am . . . would become her pet phrase, but after working for three years, shed finally realize that the image shed created of herself wasnt who she really was at all.(Shuichi Yoshida, Villain, trans. by Philip Gabriel. Pantheon, 2010)Whenever his conscience pricked him too keenly he would endeavor to hearten himself with his pet phrase, All in a lifetime. Thinking over things quite alone in his easy-chair, he would sometimes rise up with these words on his lips, and s mile sheepishly as he did so. Conscience was not by any means dead in him.(Theodore Dreiser, Jennie Gerhardt, 1911)Desegregation With All Deliberate SpeedLawyers promptly set to work trying to pin down the origin and significance of with all deliberate speed. And as Supreme Court materials from the Brown [v. Board of Education] years gradually become available, scholars have made a cottage industry of working out how and why the phrase made it into the Brown order. Although the Court in Brown spoke only through its Chief Justice, Earl Warren, this was actually a pet phrase of Associate Justice Felix Frankfurter, who had used the expression deliberate speed in five different opinions since joining the Court in 1939.(James E. Clapp and Elizabeth G. Thornburg, Lawtalk. Yale University Press, 2011)Game Changer and Thinking Outside the BoxWe have to look creatively, said stadium board Chairman Don Snyder, UNLV’s acting president. We can’t get in the way of the (convention c enter project). . . . There’s a tremendous scramble for limited resources.No longer was Snyder rolling out his pet phrase of game changer to describe the stadium wish. Now, he’s using another phrase—thinking outside the box—to describe what it will take to pay for the proposed venue.(Alan Snel, UNLV Stadium Panel Members Begin Puzzling Out Funding Solutions. Las Vegas Review-Journal, February 27, 2014)Frank Sinatras Ring-a-Ding-Ding![Sammy Cahn] and the composer Jimmy Van Heusen were commissioned by [Frank] Sinatra to write a song using Sinatras catchphrase for his first Reprise album, which was called, not surprisingly, Ring-a-Ding-Ding! The phrase—like Shakespeares Hey nonny nonny—thumbed its nose at meanings and sincerity.(John Lahr, Sinatras Song. Show and Tell: New Yorker Profiles. University of California Press, 2000)Using Pet Phrases in WritingRepeat a distinctive thought or phrase of dialogue in the story. This connects an earlier pa rt of the story to a later one without having to rely on an overt transitional device. Television shows frequently overuse this technique, giving one character a pet phrase that he repeats ad nauseam. One way to vary the device is to give it a different meaning each time its used. On Seinfeld, all the principal characters would use the same phrase, often with a different meaning, all in the same scene, creating a device all its own.(James V. Smith, Jr., The Writers Little Helper: Everything You Need to Know to Write Better and Get Published. Writers Digest Books, 2012)Pet Expressions in 19th-Century EnglandNobody who has busied himself with watching the peculiarities of contemporary speech can have failed to notice the prevalence of pet expressions. . . . The young man of the day, in particular, has a slow and sluggish mind, and can seldom be troubled to give a careful specification of the particular person or thing which forms the topic of his conversation. He finds it answers bett er for his purpose to choose some simple generic term which he can use when his thoughts fail him. What the trapeze is to the acrobat, his pet expression is to the modern young man. It serves as a rest to steady himself on and to sustain him until he takes his next awkward flight. Many a fall would that young man have, many an awkward hiatus or wrongly-chosen expression would there be in his discourse was not his pet phrase always near him to be rested on half-way whenever the exigencies of his narrative become too much for his powers of speech.The conversation of the young lady of the period is principally remarkable for its adjectives. Unlike the young man, she has rarely any pet substantive whereby to express most things that come under her notice; it may be that she refrains to use her brothers phrases for fear of being considered slangy. But she rejoices in a curious collection of qualifying adjectives, by the aid of which she manages to make her meaning known. Anything that pl eases her, from a bracelet to a sunset, is dabbed by the title of quite too lovely, while its antithesis, whether used in reference to a public calamity or a bad floor at a dance, is pronounced to be quite too dreadful. Any act of kindness bestowed upon this young person wins from her the remark that such attention is truly affecting, and with this pet phrase, and a few more lovelys and preciouses, varied and qualified by the word quite and too being prefixed to them either singly or together, she manages to rub along very well. . . .The good talker has gone out of fashion, and would now be voted a prosy old bore; it is not the fashion to be careful about the way you express a thing, or to appear to be giving yourself much trouble in entertaining your hearers. The words of the modern young man come out in disjointed fragments--much as one might expect a Dutch doll to talk was it blessed with the power of speech; his sentences seem as if they dropped out of his lips without his own v olition.He has one favorite word at a time, and he wears it threadbare. If you can understand it, all the better for you; if not, you would not like to show your ignorance by asking; so the young man distinctly scores one there. His pet phrase covers his ignorance or his laziness, and he is borne along with the tide instead of having to row against the stream.(Pet Expressions. Household Words: A Weekly Journal, January 5, 1884)Also  See:  BuzzwordCatchphraseChunkColloquialismPhraseSlangVogue Word

Teens And Driving Teen Driving - 1411 Words

Aria Homayounnejad Claire Barth English 1101 27 November 2014 Teens and Driving Teen drunk driving is all about actions and reactions, unfortunately for those teens that choose to follow in this path of drinking and driving, most of them do not have the real life experiences that are required to make a rational, educated, and safe decision. The social pressures to conform to the â€Å"normal† behavior, the bad examples, and the lack of strong parental figures can lead the best of teens down the wrong path. Hopefully, while most will learn, drunk teen drivers are a huge risk to everyone, with the potential to end not only their life, but the lives of the innocent drivers on the road, who for the most part are only thinking of going from point A, to point B, to hopefully make it home to their loved ones. Let’s take a look at the reasons these changes should be made, as they are very eye opening and show some very disturbing statistics involving teen driving. Teenage driving has cost more than 81,000 people lives since the year 2000 as a result of motor vehicle accidents. Teen drivers are not always attentive and responsible; friends, music, and cell phone can easily distract the drivers. Although not all accidents can be prevented, if there is a possibility that rising the legal driving age to 18 can potentially decrease the number of individuals killed in motor vehicle accidents than it can only have a positive outcome. There are many individuals that have received theirShow MoreRelatedTeen Driving Essay826 Words   |  4 PagesTeen driving is unsafe and dangerous, teen driving is the leading cause of teenage deaths in the United States with more than 5,000 teens dying a year. 17 year old Weston Griggs, killed himself and the 2 passengers he had in his car. But, this accident was no accident. Weston was going 70 mph in a 40 mph speed zone. The issue in this story is that young drivers like Weston, inexperienced and full of adrenaline are just hurting them selves and others by getting behind the wheel at such a youngRead MoreTeen Drinking And Driving921 Words   |  4 Pages4 *date* Teen drinking and driving Drinking and driving is one of the biggest social issues for teens across the United States. Getting behind the wheel of a vehicle after consuming alcohol is a very dangerous thing no matter what age you are. However, teens do not think about the consequences of drinking and driving until it is already too late. Many things contribute to this growing problem of teen drinking and driving. First, there is a lack of education about drinking and driving in schoolsRead More Teen Driving Essay1069 Words   |  5 PagesTeen Driving Getting the License   Ã‚  Ã‚  Ã‚  Ã‚  Many of today’s teens can’t wait to get that piece of paper with the cheap plastic on top, saying they are newly licensed drivers. But in New Jersey that’s going to be a little harder, since January 1, 2001 NJ has put into affect the new Graduated Driver License Program (GDL).   Ã‚  Ã‚  Ã‚  Ã‚  The GDL is a program that teens and first-time drivers must complete to get their unrestricted license. This program was designed to lower the number of driving fatalitiesRead MoreTeen Driving : The Dangers Of Teenage Driving2123 Words   |  9 Pagesthe wheel do we think about the number of deaths and accidents that occur due to teen driving? The number of families destroyed, futures cut short all because that excitement we feel takes us over and turns our impressionable 16 year old into a reckless, irresponsible drivers. The government has implemented laws to curb this problem but to no avail. I will deal with the following questions. What causes teen driving to be the no. 1 killer in America? Are the laws implemented by the government sufficientRead MoreDriving Laws And Penalties For Teens889 Words   |  4 Pagesadulthood. Gaining more privileges give teens freedom and responsibilities. Driving can be a deadly privilege if not taken seriously. With more teen s dying behind the wheel, changes need to be made. Driving laws and penalties for teens should be drastically changed to prevent deaths and injuries. It is important to try to stop this issue from the source before teens start to drive by themselves. According to Huffington Post, one in five United States teens never took any form of driver’s educationRead MoreTeen Driving Persuasive Essay1685 Words   |  7 Pagesand lack of patience to get to your destination worth not getting there at all? Most people are distracted at least half the time when driving; whether it be a phone, trying to change the radio station, drinking, eating, reaching down in the seat, or simply having a conversation with the passenger. It’s not expected for someone to be absolutely silent when driving. The world doesn’t expect you not to sing to your favorite song and maybe even bounce to the beat of your favorite tune. Yet, people areRead MoreEssay about Teen Driving643 Words   |  3 Pagesolds. In 1996, 6,300 teens died in the United States from motor vehicle crash injuries. The fatality rate for teenage drivers is about 4 times as high as the rate for drivers 25 to 65 years old. On average, a teen driver is killed every other day in California. In most of those fatalities, the reason was either involving speeding or driver error. But in California, Oregon, Michigan, and other states, those statistics are dropping because they have had laws restricting teen driving on the books for moreRead MoreTeen Driving Behavior Of Teenage Drivers988 Words   |  4 Pagesincludes when teenagers start driving, they drive differently with their parents, but when they get behind the wheel with their friends as passengers, then it is a different story. The percentage of car crashes among teenagers that included their friends as passengers went up due to the risky behavior the driver. This is especially true for male teenage drivers and male passengers. The article I chose is called The Observed Effects of Teenage Passengers on the Risky Driving Behavior of Teenage DriversRead MoreEssay Teens Problem of Texting and Driving541 Words   |  3 PagesTexting and driving is the act of reading, sending and typing text messages, e-mails or using online websites while operating a motor vehicle. Many people have viewed the practice and it is very dangerous. It has also been ruled as the cause of some motor accidents that have caused deaths. In some states texting and driving is illegal and/or restricted. Texting while driving had lead to increased distraction behind the wheel. In 2006, Liberty Mutual Insurance Group conducted a survey of moreRead MoreTeen Drinking and Driving Essay examples1756 Words   |  8 Pages Now-a-days teens watch TV and believe anything they see on television. â€Å"Professional Athletes don’t cause more DUI Fatalities than other American—they just make more headlines (Lake, 2013) EBSCOHOST). So seeing someone famous drinking and then hoping in the car under the influence and beganing to drive with no worries, teens think it is okay. Excuses and false assurance are major reasons teens believe they can drink. People believe they will not get caught and that they have complete control

Coca Cola in Belgium Free Essays

1) How could the Belgium problem have damaged Coca Cola? Coca-Cola had been creating a really strong and successful image, and people had great sympathy for the brand. But because of the Belgian scandal, the credibility of the umbrella brand was being doubted. First of all, customers (mainly from Belgium and France at the beginning) were scared of drinking Coca-Cola products. We will write a custom essay sample on Coca Cola in Belgium or any similar topic only for you Order Now For example, parents did not want their kids to get contaminated. More so, the brand was not giving a specific reason for these incidents, and by not reacting soon enough the quality of their products was at stake. Because of that, the Belgian government imposed strict hygienic conditions to recover the right to sell their products again. Therefore, the rest of European countries had an â€Å"excuse† to distrust the brand, even if the Belgian authorities reacted a bit extremely due to the former chicken crisis. Suppliers and distributors around Europe were also impacted. Coca-Cola, as a global brand, had had to trust its bottlers to follow the quality values the company held, but this scandal challenged the current control of Coca-Cola over its supplier’s plants. But these suppliers also were scared of the consequences of their relationship with Coca-Cola in this crisis. Coca-Cola also suffered a financial impact because of this crisis. The withdrawal of their products had a negative impact on the second quarter net income of the year 1999, with a decrease of 21%. Not only that, but the cost of the entire operation escalated to $103 million. All around the world investors were afraid of the money invested in the company, and this affected a decrease of the share value on Wall Street. The competitors saw this crisis as an opportunity, and increased their promotion in order to steal part of Coca-Cola’s market share. They took advantage of Coca-Cola’s weak image during those days to claim their own high quality. Despite all of this damage during June and July (partly due to the slow reaction of Coca-Cola), by the beginning of August the core users of Coca-Cola brands had regained the same purchasing intent than before the crisis. Hence, we can conclude that even if there was a big impact in the short term, this crisis did not affect the image of the company in the long term. ) Is the problem solely limited to Belgium? Solely to Europe? Or is it a global problem? It is worth mentioning that this was the first crisis of these characteristics that Coca-Cola suffered. Until then, it had been the most famous and successful global company, but a located problem in a relatively small country as Belgium had repercussions in Wall Street. It is true that the cen ter of Europe was the most affected area for this problem: the cases of sickness were reported in Belgium and in France only, but it also affected the rest of the European market (Luxemburg and Dutch, for example. It even made the European Commission involved, which recriminated the company for not giving enough explanations. However, it was not only the Eurpean market who was affected: they reported a worldwide loss of 1% of sales, and during 10 days they lost a 13% in share value. Therefore, the Atlanta Headquarter had to react, and Douglas Ivester (CEO) had to make a public international apologies. Nevertheless, Coca-Cola is produced locally rather than globally, so they could have reduced this global impact by informing about the production and distribution process. In conclusion, the brand image and reputation of Coca-Cola was affected globally, but especially in Europe, as it is where it had direct impact. Although thanks to Coca-Cola’s strength, its global profitability only received a short term impact. 3) Is it feasible for the company to regain its image? In this particular case, we already know that Coca-Cola was able to regain its image. But it is interesting to see what were the reasons of the recovery, and whether they can be used by other companies. First of all, this crisis started as a phenomenon of mass hysteria, which happen periodically. They tend to have huge impact in the short term, but the long term is barely affected. Most recent example would be the avian flu, which had few casualties but caused a great disturbance. Second, the company had more than enough resources, the know-how and the influence to regain the confidence of its stakeholders through communication. After all, they were highly regarded by most consumers and markets, and recognized as a global, â€Å"caring† brand. Third, we have now (not that much in Coca-Cola’s particular case) the example of other global brands that had comparable problems and were able to recover, through both communication and other acts. One very well known problem was that of Nike, and the whole scandal of child labor during the 90’s and early 00’s. They reacted fast, and instead of trying to cover it up, admitted it and acted in order to end the problem, and convince their stakeholders that they had 4) If you had to design an advertising campaign, what objective would you propose? And what actions other than advertising would you undertake? The scandal suffered in Belgium was also a reason for European authorities (and each country’s authorities) to expose their doubts about Coca-Cola. Thus it would be advised to have an all-around campaign to prove the company’s integrity and its commitment on social responsibility in front of all of the stakeholders, not only the consumers. Some ideas we discussed that could be included in this campaign during the hysteria are the following: * The crisis was directly linked to Coca-Cola cans. Because of that, Coca-Cola should promote bottles rather than cans. Unconsciously the human brain would not link the bottles with the crisis. * The main focus of the campaign should be on emotional arguments, as functional arguments are compromised. * Similar to the first idea, prevent damage over other brands (Fanta, Nestea) by advertising them individually, so the consumers do not link them directly to Coca-Cola. These communications could be supported with PR. If we can convince the media of the commitment on quality, positive comments will help calm down the consumers and minimize the impact of the hysteria. John Emsley’s article in The Independent is the perfect example of of how this comments can benefit Coca-Cola. Some ideas we discussed that could be changed in the company after the hysteria are the following: * Redefine the company’s mission, to better show commitment with its stakeholders and with social corporate responsibility. * More collaboration with local governments on social projects. * Stronger conditions for suppliers, or stronger control over them, in order to make it harder for these crisis to appear. How to cite Coca Cola in Belgium, Essay examples

Animal Farm Assignment free essay sample

Animal Farm was written to be focused on the story of rebelling animals. However, it both constructs and reinforces many themes. The novel ‘Animal Farm’ is centralised among the story of the animals that live on Manor Farm, where their cruel master Mr. Jones dictates them. Under the inspiration of a pig named Old Major, the animals rebel against Mr. Jones and overthrow him. They decide to construct their own farm, which they plan to be a utopia where ‘all animals are equal’. However, after the death of Old Major corruption arises and many of the animals, who are lacking intelligence, live in a state of oblivion. Although ‘Animal Farm’ is under the disguise of a fable about domestic animals, it is also allegorical of the events of the Russian Revolution. When the animals of Animal Farm took over there main beliefs were based on their made up commandments called Animalism. We will write a custom essay sample on Animal Farm Assignment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The beliefs derived from this law were that man is our enemy, all animals are comrades, do not become like man, and no animal should be more powerful then another. These views were from Old Major, who had given a speech to stir the animals into rebellion. Old Majors dream was for the earth to be run by animals. When Old Major died, Snowball, Napoleon, and Squealer replaced him. At first things started off pretty well the harvest was very good the first year and the reading and writing system had helped some, but had limited success on others. Napoleon soon shared his view on education, and took the puppies into his home and started teaching them. In time, the leaders of animal farm started to have mixed feelings. Snowball said the animals only had to work three days a week, but Napoleon said it would only result in the animals starving to death. Napoleon then had the dogs chase off Snowball. Napoleon had eliminated Sunday morning meetings. The committee of pigs were now the leaders and there were no more debates. Napoleon soon started brainwashing the lower class of animals to believe him. The traditions of Old Major were soon forgotten, it was now Napoleons plans. Absolute power makes mediocre leaders think that they can do anything they want to anyone with no consequences. â€Å"All animals are equal, but some are more equal than others†. This was commandment set in place at the beginning of the rebellion, but the more powerful Napoleon got, the more corrupt he became and changed the commandment. When a person gains too much power, they think they are above everyone else. Napoleon figured that all the others were too scared to say something about the commandment because he was too powerful. When Napoleon gained total power over everyone, he turned into a dictator and a tyrant. In conclusion, history has proven that power is the root of all evil in a communism style government or congregation. In Animal Farm, the animals tried to be equal, but in time, some animals had certain views and different opinions and some gradually became more powerful. No matter how hard in society we try, mankind will never truly reach equality for the reason that Power tends to corrupt and absolute power corrupts absolutely

My Learned Lesson free essay sample

There I was, passing cars like they were standing still on I-94. Cars in the fast lane had to move over to let me by. I had my Valentine One radar detector and thought I would never get caught with such a dependable device, which told me how many types of radar it was sensing, what direction they were coming from, and what kind of radar or laser was detected. Suddenly, the Valentine One went crazy. I slammed the brakes and slowed to the speed limit. My friend and I figured the radar had originated on the other side of the freeway, so I resumed speeding. While passing another group of cars, I noticed a car was keeping up with me. I assumed he was either mad or he was a police officer. I casually moved over one lane, and he followed my every move. Looking in the mirror, I saw red and blue lights. We will write a custom essay sample on My Learned Lesson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was dead meat and feeling sick. â€Å"Do you know how fast you were going?† the officer asked. â€Å"Eighty?† I lied. â€Å"I originally clocked you at 91, but as I followed, I saw you reach 107. Were you trying to lose me?† the officer said. â€Å"No sir. That was not my intention.† At this point, I was helpless. I was done driving for a while. I had my driver’s license only two weeks and already got a six-point ticket for $280.50. When I told my parents, they were not as upset as I thought they would be. All I heard was, â€Å"We’re so disappointed in you.† They said I had to pay the ticket and enroll in a traffic safety school to get three points back. In the next four weeks, I woke up Saturday mornings to go to traffic safety school. I typically worked from 3:00 p.m. to 10:00 p.m. to pay for the ticket. My court appearance was embarrassing when the judge reprimanded me longer than the drunk drivers. My face turned red while I was humiliated in front of the judge and the drunks. If one breaks the law, he has to live with the consequences. As a sixteen year old, I thought bad things only happened to others, but nothing would happen to me. This incident proved me wrong. It is easy to get caught breaking the law. I am responsible and will never repeat my mistake. People make errors, but they are worthwhile if one learns from them. I am a better driver and smart enough not to put myself in situations where I could get into trouble. If I do something wrong, I will admit to it. I am not going to be the person denying something I did.